Photo releases exist to protect organizations rather than the people in the photos. That’s why communicators must do more when asking to take photos of clients for publicity purposes. We must ensure they know they can say no, and we must ensure that refusal won’t mean they are blocked from our services/events.
On May 30, 2020, the Minneapolis Police Department issued a press release stating a “suspect” died after experiencing “medical distress” during a “police interaction”. That person was George Floyd, and that press release should make all communicators consider how organization-first thinking can justify only telling our preferred narrative.
Nonprofit communicators touch all parts of an organization but, often, own no specific part. That means we care about some things that seem weird to others, but matter a lot to us.